So Who is Using Pinterest?
- Females 25-34 – 27%
- Females 35-44 – 29%
- Females 45-54 – 24%
How Engaging is Pinterest?
It was in 2010 that Facebook passed Google for the first time in time spent on site.
What is more telling is to compare the amount of time that the average user spends per month on the other social networks as a comparison measure of the level of engagement.
- Facebook is the most engaging site on the planet at 405 minutes per month
- Pinterest and Tumblr are equal in second place at 89 minutes
- Twitter comes in third at 21 minutes
- LinkedIn – 17 minutes
- Google Plus – 3 minutes